Ramona And Beezus, based on the classic children's books by Beverly Cleary, is another of those wonderful young girl films championed by femme filmmakers. Awareness and interest were solid with younger females followed by older females, while young girls had Disney Channel star Selena Gomez.Even with all this going for it, Hollywood expected Ramona to open to a $10M weekend, but the pic fetched less -- $8M -- after Friday's $3M and Saturday's $2.8M from 2,719 venues. Remember, this pic was inexpensive -- just $15M.
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